Performing an SEO audit of your eCommerce site is a critical step in ensuring that you’re doing everything possible to optimize your site for search engine visibility and traffic. By taking the time to thoroughly examine your site. You can identify areas where you may be able to make improvements that will help you rank higher in search engine results pages (SERPs), attract more visitors, and boost your sales.
In this article, we’ll discuss the key steps involved in performing an SEO audit of your eCommerce site. We’ll also provide a checklist of items to consider when reviewing your site.
Step 1: Evaluate Your Site’s Current SEO Situation
Before you can begin making improvements to your site’s SEO, you first need to assess your current situation. This includes evaluating your site’s overall visibility in search engines, as well as its ranking for specific keywords and phrases.
To evaluate your site’s visibility, you can use a number of tools. Including the search engine results pages (SERP) analysis tool from Moz and the Google Search Console. These tools allow you to see how your site ranks for a particular keyword or phrase. As well as how many impressions it’s receiving and how much traffic it’s generating.
To evaluate your site’s ranking, you can use the MozBar Chrome extension, which allows you to see your site’s ranking for a particular keyword or phrase. You can also use the Google Search Console to see your site’s average position for a particular keyword.
By evaluating your site’s current SEO situation, you can get a better understanding of where you need to make improvements.
Step 2: Evaluate Your Site’s Structure and Navigation
One of the first things you need to evaluate when performing an eCommerce seo audit for a website is its structure and navigation.
To evaluate your site’s organization, you can use the website analysis tool from Moz. This tool allows you to see how well your site is organized based on a number of factors. Including its title tags, meta descriptions, header tags, and internal linking structure.
To evaluate your site’s navigation, you can use the website usability tool from Web UI Patterns. This tool allows you to see how easy it is for visitors to navigate your site. As well as how many clicks it takes for them to find what they’re looking for.
By evaluating your site’s structure and navigation. You can make improvements that will make it easier for visitors to find what they’re looking for.
Step 3: Evaluate Your Site’s Page Titles and Meta Descriptions
Another important aspect of SEO that you need to evaluate when performing an audit of your eCommerce site is its page titles and meta descriptions. These elements play a key role in helping your site rank higher in SERPs. And they also influence how likely visitors are to click through to your site from the results pages.
To evaluate your site’s page titles, you can use the Titles report from the Google Search Console. This report allows you to see how well your site’s title tags are optimized for specific keywords and phrases.
To evaluate your site’s meta descriptions, you can use the Meta Descriptions report from the Google Search Console. This report allows you to see how well your site’s meta descriptions are optimized for specific keywords and phrases.
By evaluating your site’s page titles and meta descriptions. You can make improvements that will help your site rank higher in SERPs and attract more visitors.
Step 4: Evaluate Your Site’s Content
Another important aspect of SEO that you need to evaluate when performing an audit of your eCommerce site is its content. In this, you have to the quality and quantity of your site’s content, as well as its relevance to your target audience.
To evaluate the quality and quantity of your site’s content. You can use the Content Analysis report from the Google Search Console. This report allows you to see how well your site’s content is optimized for specific keywords and phrases.
To evaluate the relevance of your site’s content. You can use the Keyword Relevancy report from the Google Search Console. This report allows you to see how well your site’s content is optimized for specific keywords and phrases.
By evaluating your site’s content. You can make improvements that will help it rank higher in SERPs and attract more visitors.
Step 5: Evaluate Your Site’s Links
Another important aspect of SEO that you need to evaluate when performing an audit of your eCommerce site is its links. This includes evaluating the quality and quantity of your site’s links, as well as its relevance to your target audience.
To evaluate the quality and quantity of your site’s links, you can use the Links report from the Google Search Console. This report allows you to see how well your site’s links are optimized for specific keywords and phrases.
To evaluate the relevance of your site’s links, you can use the Anchor Text report from the Google Search Console. This report allows you to see how well your site’s links are optimized for specific keywords and phrases.
By evaluating your site’s links, you can make improvements that will help it rank higher in SERPs and attract more visitors.
Step 6: Evaluate Your Site’s Social Media Presence
Another important aspect of SEO that you need to evaluate when performing an audit of your eCommerce site is its social media presence. This includes evaluating the quality and quantity of your site’s social media links, as well as their relevance to your target audience.
To evaluate the quality and quantity of your site’s social media links, you can use the Social Media report from the Google Search Console. This report allows you to see how well your site’s social media links are optimized for specific keywords and phrases.
To evaluate the relevance of your site’s social media links, you can use the Social Media Tab report from the Google Search Console. This report allows you to see how well your site’s social media links are optimized for specific keywords and phrases.
By evaluating your site’s social media presence, you can make improvements that will help it rank higher in SERPs and attract more visitors.
Conclusion
Performing an SEO audit of your eCommerce site is an important step in improving its ranking in SERPs and attracting more visitors. By evaluating your site’s meta descriptions, content, links, and social media presence, you can make the necessary improvements that will help it rank higher and generate more traffic.
If you need help performing an SEO audit of your eCommerce site. If you need help improving its ranking in SERPs and attracting more visitors, please contact us today. We would be happy to help you get the most out of your eCommerce site.
